Merchandising Campaigns - Specificity Is The Main Key To Campaign Victory

I have always felt that merchandising promotions were broadly applied but not very well executed. Merchandising campaigns in a number of ways is a pretty decent thought for a wide array of things. You can hand out pens, hats, or other modest trinkets with your trademark name on it. This is a system to spend trivial money on an ad campaign this will produce some extent of name recognition. The question of how effective these promotional marketing promotions are is open-ended, though. If I open up my junk drawer, I will unearth hundreds of marketing pencils and erasers in there, but I couldn't tell a single product offhand. Unless you sell something such as stationary which folks associate with pencils, these type of marketing giveaways are nothing but a waste of money.

In my opinion - and I always tell my clients this - niche marketing campaigns should only be done for special purposes. Guerrilla merchandising can work wonderfully depending on what sort of product you sell, but the niche marketing promotion must be carefully tailored. Just going out in to a public place and holding a contest or giving away a product won't generate any business for you at all. You have to think strategically.

One of my absolute favorite places to do niche marketing campaigns is at clubs and bars. When people are drinking, they will do what they can to win whatever. Whether you're giving away shot glasses, snacks, drink mixers, or simply T-shirts, people will get excited about your marketing advertising. If they get to come home with a souvenir of their night, they will forever associate it with the fun of going out drinking with friends. This is what successful merchandising promotions try to do - create those types of positive associations about your product or brand name.

Hot summer time afternoons are also a good time for merchandising campaigns. If you are willing to spend a few thousand dollars giving away free drinks in a crowded public thoroughfare, people will absolutely love you. Even if you are giving out something that does not strictly go together with the weather - such as a salty snack - people will still be thankful as long as they get some water with it. If you can catch people at an unguarded moment, you can get their brand loyalty before they even know what hit them. That's what prosperous marketing promotions are all about. Leave the brand-name pens in the home!